Twelve Cupcakes Opens Its First Outlet

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Twelve Cupcakes International has unveiled its very first outlet in Kuala Lumpur, at Sunway Pyramid Shopping Mall. This marks the fourth Asian country that Twelve Cupcakes has expanded into, with Hong Kong and Manila coming up next.

Twelve Cupcakes in Sunway Pyramid

Founded in July 2011 by Singaporean celebrity couple Jaime Teo and Daniel Ong, Twelve Cupcakes has grown rapidly with a total of 22 outlets (and counting) in Singapore, Indonesia and Taipei. In Singapore alone, they have sold over 3 million cupcakes!

True to their brand promise, Twelve Cupcakes delivers only freshly baked gourmet cupcakes that are handmade from scratch daily. A Twelve Cupcakes’ cupcake is moist, fluffier and less sweet with a light smooth frosting that is perfected just for the Asian palate. Housed in their signature pink boxes, these gourmet cupcakes are the perfect thing to bring to any gathering, or simply give your day a sweet ending.


The creator of all the cupcake recipes is co-founder Jaime Teo, former Miss Singapore Universe (2001) and TV personality for 10 years. Baking is Jaime’s passion and she has definitely whipped up a culinary storm in Singapore and won praises from young and old with a Twelve Cupcakes’ cupcake.

The designer of the Twelve Cupcakes look is founder and CEO Daniel Ong, a well- known voice and face in Singapore with 18 years of radio experience under his belt. A Twelve Cupcakes store exudes white simplicity and places the focus on their spectacular cupcake display. This is their trademark look and feel for every Twelve Cupcakes store internationally.

Founder and CEO Daniel Ong explains why ‘Twelve Cupcakes’ : “There are 12 strikes in a perfect game in bowling; There are 12 months in a year, 12 numbers on a clock, plus a baking tray has 12 holes. I thought Jaime’s cupcakes were perfect and 12 seemed the perfect number!”.

Their best seller is the Red Velvet – fluffy vanilla cream cheese on a classic red velvet, a must-try. There are 12 Everyday flavors and 3 Special flavors which changes everyday. New flavors are introduced monthly and with over 50 flavors, there must be a cupcake for you!

Sunway Pyramid Twelve Cupcakes Outlet

For more information about Twelve Cupcakes, please contact their Malaysia office at or access the website at

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